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by Stan Smith
You know who you are. You're sitting on the fence. You see
that other real estate professionals are rushing to set-up
their website. After a lot of thought, you are trying to decide
if you should take the next step. However, you are still being
nagged by one question - does a website really make sense
for your real estate business? If I am talking to you - I
believe that this article will be very valuable to you because
I am going to help you get off the fence. Together, we are
going to look at some smart facts you need to know to make
your decision.
Let's get started. #1 - You Gotta Fish Where the Fish
Are:
Right now, 2 out of 3 homebuyers are using the Internet to
research their new home and find a real estate agent. The
largest untapped pool of hot leads in history are on the Internet
actively searching for a real estate agent to help them with
the biggest financial decision of their life. If you do not
have a website - you are dead in the water - frankly you are
fishing without bait. A 2002 National Association of Realtors
study revealed that these Internet Homebuyers spend more money
and make their buying decision quicker than non-internet users.
Simply, if you want prospects who actively seek you out, have
money, and willing to make a quick decision then you need
to be online.
Next - #2 - Biggest Bang For Your Buck
Traditional forms of real estate advertising, classified listings,
homes magazines, television have an expensive Achilles heel.
These advertising options while common can get very expensive.
They also lack the depth of information, versatility, and
personal touch that is needed to court and close hot prospects.
True, you can spend thousands on postcards, letters, magnets,
and newsletters to achieve top-dog status in your community.
But why waste the money when you can spend pennies a day and
give your prospects full access to your listings, contact
information, and helpful advice? Winning the real estate marketing
game isn't about who spends the most money, but who is the
smartest at spending their money.
#3 - Advertising that Never Sleeps
A website never sleeps, never needs vacation days, and never
quits. A website allows you to constantly be available for
prospective clients - even when the office is closed. Also,
your website can be automated so that it can collect email
addresses, email your newsletter, and alert your prospects
to new listings without you touching a button. Your website
can even host virtual walkthroughs of your properties 24 hours
a day, 7 days a week, 365 days a year. A website allows you
to work smarter not harder - the key to success in any business
What Elite Producers Don't Want You To Know
Elite Producers are investing in their websites because they
know something you may not. Here it is - they know that setting
up a website is simple, cheap (less than $20 a month) and
incredibly effective. They know that most territories are
wide-open for website marketing simply because many realtors
don't even bother to set-up a lead-generation website. They
bet on the fact that many agents will fail to take the extra
time to learn how to market their websites - even though any
realtor can master the fundamentals of Internet marketing
within a few hours (check out www.RealtorInternetTips.com
for some great resources). Don't be fooled. Start now and
set-up your lead generating real estate website - you'll be
that much further ahead in becoming an Elite Producer.
About the Author:
Stan Smith is the Author of Master Realtor Internet Secrets
Revealed! a comprehensive guide that teaches real estate professionals
how to build and market lead -generating Real Estate web sites.
Click here for more information on this ground-breaking online
success guide – written exclusively for real estate professionals.
Check it out at www.RealtorInternetTips.com
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